We've recently launched a pan-European promotional campaign for the Prius, Toyota's pioneering Hybrid electric/petrol vehicle.

Asked in at the concept stage of the project, we designed and sourced the interactive screen solution according to Toyota's specific needs. We've also created the content, and managed the translation and production of 24 different language versions.

The latest solution for the Prius is a fully interactive screen that will reach customers in 1500 Toyota dealerships across Europe throughout 2007.