We have recently launched an in-store promotional campaign for TechGuys, PCWorld's IT support team.

Commissioned at the concept stage, we designed and animated a series of cartoon promos to illustrate key services. Each promo had to encapsulate an IT issue or problem and demonstrate how the TechGuys offer the solution in a humorous and eye catching way. The cartoons are played throughout the store, on a 63" ceiling hung plasma, a back of store video wall and as screensavers on display PCs and laptops. In addition the assets have been repurposed for use on their website.