With the digital and HD TV markets growing rapidly, Argos wanted to show screen content that would bring the benefits of these products and services to life.

To coincide with the bi-annual launch of the Argos catalogue, the final content showcases stunning HD footage to entice customers to upgrade to HD, and contains messages that features the relevant products available in store.

The programme is currently running in over 400 Argos stores throughout the UK and Ireland. It has achieved real impact and 'stand out' in an otherwise static environment.