As you’d expect from the UK’s leading full service digital signage agency, we cover the whole gamut of services from planning to publishing – and everything in between. If it’s to do with digital signage, we do it.
Our portfolio of services covers:
Retail Digital Signage
Content and channel strategy: We help clients with the basic building blocks of their digital signage campaigns, advising on what content will work best and which platforms it will work best on.
DS system architecture design: Another important aspect of getting the core ingredients right. No agency has worked with as many different system architectures as we have, so we have a ‘been there, done that’ mentality which clients appreciate.
Network procurement and installation: Our track record, industry relationships and technical know how makes us ideally suited to advise and manage all aspects of the network procurement and installation process. We take an agnostic approach to network selection, so we have no axe to grind or preferred partners to keep happy.
Hosting and monitoring: Not everyone wants the hassle and responsibility of running their own digital signage network, so we do it for them. We offer a secure, robust hosting and monitoring service that means that if anything goes wrong, it’s our job not our clients’. You can see the attraction.
Creative design and production: This is the beating heart of what makes Realisation tick. Our award winning creative team is more than just a design studio; they devise creative strategies, work with clients’ other agencies and produce digital signage campaigns that are effective, relevant and engaging.
Publishing to network: There’s more to publishing than meets the eye, involving scheduling, encoding and compiling play lists for the content created. Only then can it be published, either over clients’ own networks or via a network hosted by us.
Performance measurement: A key part of our armoury is our attention to measurement, so our clients can see the impact their digital signage installation is having. We measure before, during and after so we know what difference the system is making and what needs changing. We also help clients at the start of their digital signage journey, running a measured trial in order to prove the business case for roll-out.
Repurposing for Digital and DOOH: We often re-purpose work we have done for clients for other channels so they get more use out of it (their websites, for example, or if they are doing something in DOOH).
Digital Out of Home
This sector – known as DOOH – has exploded in the past couple of years as retailers and brands have seized on the opportunity to use digital technology to connect with consumers throughout the course of their daily lives as they travel, shop and socialise.
Our track record, expertise and insight into how consumers use, react to, and interact with screens and content makes DOOH a natural extension of our award-winning digital signage campaigns.
A great example is our work for Three, where we used above the line assets and our own 3D models on their latest DOOH brand campaign, creating sequences for JC Decaux, Adshell and CBS configurations.
As consumers become increasingly sophisticated, they expect screens to be interactive and feature content that is relevant to them. As the range of technologies proliferates, many retailers are looking for digital signage solutions that give something meaningful and tailored to their customers and shoppers.
We have termed this trend towards interactivity and customer engagement ‘DS 2.0’, to describe a second wave of digital signage networks and installations that enable retailers to have a two-way dialogue with consumers, tailored to what consumers want rather than what the retailer or brand wants to tell them.
These capabilities, when teamed with emerging technologies such as Near Field Communications (NFC), QR codes, smart tags and Augmented Reality (AR), open up a wealth of new opportunities for retailers. We are already working with a number of clients using advanced audience recognition techniques, allowing us to shape and deliver content according to the individual consumer’s sex, age and even mood.
If you’re intrigued about how these advances could help your brand or business, call us to discuss the options and opportunities available.
Smartphone usage has transformed the mobile experience, revolutionising what consumers expect from a screen and giving them thousands of apps and services to choose from.
Getting customers to interact with digital content using their smartphones and, crucially, taking something away on their devices, can prove fantastically valuable as a marketing tool.
We are currently experimenting with technologies such as NFC, Smart Tags and QR codes. We see huge potential for NFC, once the technology develops and becomes more widely adopted. The truth is that the small number of NFC-enabled phones on the market means its reach is limited at the moment. QR codes (despite their drawbacks) could provide a useful bridging tool until NFC becomes more mainstream.
Social media, on the other hand, is already proven with Twitter and Facebook giving consumers a ready-made medium not only to respond to content, but also generate it.
We understand how to use social media to encourage consumers to interact with content and share their experiences with friends (if it’s interactive). This trend – dubbed earned media – increases the reach and value of your message, amplifying your activity and giving it greater longevity.
The promise of how Augmented Reality (AR) can be used to boost brands in DOOH environments has been realised in the past two years, with a number of high profile campaigns proving just what the technology can deliver given careful creative treatment.
For the right product, and in the right environment, AR can be incredibly effective, especially at generating crowd interest and retail theatre. As with any exciting new technology, there’s an understandable tendency for people to get hyped up and start using AR when it isn’t appropriate.
Our maxim is simple: ‘just because you can, doesn’t mean you should’.
If you want to find out more about whether AR is right for you, talk to us about some of our ideas, including both small experiential projects and big theatre pieces.
Like millions of consumers, we love apps. We also love making them. By developing apps in-house, we have has opened up the world of retail digital signage for our clients enabling them to use iPads or other tablets to create an interactive experience for their customers.
The great thing about apps is that there’s no costly investment in expensive screens with embedded PCs and the like. Integration with Near Field Communications (NFC) and QR code reader technologies is also simplified, so consumers can easily download apps from screen content. This narrows the gap between the consumer and your message, serving content in a medium they are comfortable with.