Measurement and evaluation – before, during and after a digital signage installation – is key to Realisation’s approach, and is one of the main reasons we have worked so successfully with leading retailers and brands.
We measure everything we do, establishing a return on our clients’ investment in digital signage and evaluating changes in customer engagement and behaviour.
Many clients overlook measurement, which is why it is central to our offering and built in from the outset. That way, ROI and customer engagement are part and parcel of the solution as opposed to bolted on as an afterthought. Our experience proves that results are always better and more meaningful when measurement is an integral component of a digital signage strategy, and that many trials fail due to a lack of measurement.
We use Anonymous Video Analytics to ensure screens are in the right place and to assess who is looking at them, for how long. We can also gauge which content attracted most attention, the age, gender and even mood of the customer interacting with the screen. This valuable demographic data enables us to maximise the effectiveness of content, tailoring it according to the individual. For example, a screen can play perfume content for a woman and aftershave content for a man.
Our extensive and comprehensive work in this area has helped guide major retail brands from their first dip into digital signage; to setting up a measured trial; onto broader trials that make the business case for a wider investment; and finally project managing a national digital signage roll out.
Specific aspects of our measurement service include:
- Strategic planning, to establish clear business objectives
- Liaison with all stakeholders in the digital signage project, to ensure a shared vision of success
- Process management, making sure all measurement technologies and processes are in place on time
- Reporting, providing regular updates throughout the trial on progress, data outputs, results, conclusions, recommendations and management summaries
- Anonymous Video Analytics tools, such as Quividi, to understand and learn from customer engagement